What Does Marketer Do
A lot of people find marketing an interesting and easy job, but most of them have no idea what marketers do. A good marketer is a creative, extremely hard-working person with strategic thinking. They need to do a lot and to know a lot.
So, what do marketers exactly do?
- 1. Goal setting
Aims and goals determine success of any campaign. In marketing it is especially important, because strategies and methods are fully depend on the final goals.
- 2. Competition studying
A good marketer should always keep an eye on the competitors. Analyzing positive and negative experience of other companies is the key to create an effective strategy and get ahead.
- 3. Audience targeting
Obviously, any marketing plan should appeal to target audience. Marketers’ job is to find out all needed information about the audience: customers’ preferences, interests, desires.
- 4. Content creation
To build the trusting relationship between a company and a customer, the content should be really qualitative. Network marketers’ blogs, infographics, slides, posts are significant in marketing sphere.
- 5. Nurturing
Finding customers and communication with them by targeted emails and relevant information is also what marketers do.
- 6. Listening to the customers
Monitoring people’s opinion about the brand can improve business strategies. Marketers are searching for the most common problems connected with products. Answering the questions on social networks is the way to gain respect and show that the company cares about the customers.
- 7. Segmenting
No need to say how important is to ask and answer visitors’ questions. A professional marketer understands that every client is different, and the main task is to find an approach to any.
- 8. All sorts of testing
Marketers are supposed not only to create strategies, but also to try them. Testing gives full information about working and non-working methods.
- 9. Analyzation
Marketers are measuring and analyzing everything: links clicked, emails read, buttons pressed, content downloaded and so on.
- 10. Inventing something new
Of course, a company should stand out of the crowd. What does a marketer do? Making a company special, innovative! In our competitive world it’s a must, and marketers are the people who make this.
In conclusion we must say: this job is not as easy as it seems to be. But at least you won’t get bored with it!